To deeply know the problem, to organize the schedule, to delegate tasks, to supervise the team and to lead the way.

7 universities  

and more than 50 campi

all over Brazil

+300k  

    face-to-face students

millions    

         of online students

diagnosedproblem

    • unify the visual language of

all textbooks, all courses all,

disciplines and all 7 Kroton's universities;

    • use an innovative and attractive look

to the user;

    • make use of the interactivity and

tools that mobile devices offer.

leaddesign

    To develop the textbooks new

visualproject for the giant Kroton,

it was necessary to assemble a

multidisciplinary design team, in

which each one played a fundamental role.

aníbalfolco

lead designer

     carloszardo

         strategic designer

     denizeroma

         art editing and content designer

     marcelocampos

         programming

     ricardosouza

         graphic designer and interaction designer

Each discipline in all courses should develop its own bibliography to be published by the institution's editor. For all students to have access to books, the digital platform was the most obvious way to make this happen: laptops, tablets and even cell phones would now be the new "teaching materials" for all students. And then, everyone can easily study wherever they are.

• Guidance for use and selection of visual language;

• Standards and guidelines for treatment of texts and use of typography for application in the diagramming

• Visual patterns of folios

• Guidelines and standards for use of graphic elements of covers and miniatures

This project was developed during my time at Mais Packing, a design agency with a unique look at innovation projects and strategic design, which accepted the responsibility to make the visual identity of the digital book 4.0 project a reality, creating the orientation for use and selection of visual language, standards and guidelines for handling texts, correct use of typography for application in diagramming, visual patterns of folios, guidelines and standards for using the elements cover graphics and thumbnails.