No matter the size of the project.

Creativity should always be a must.

Boogeyman in Portuguese is Bicho-Papão. The branding program for children's clothing Papão was inspired by the creations of monsters that became mascots and characters of the brand.

Giving life to the collective unconscious of children, institutional and promotional graphic pieces were developed with the same visual strength throughout the color palette, shapes and textures created for the brand.